Veterinary
Veterinary
Went from $3.3M in revenue to $4.2M in first year
THE CHALLENGE
Two animal doctors (partners) been in business for 16 years, built a solid business, but struggled to manage all areas of the business due to a lack of time
Owners were focused on seeing patients daily and neglected marketing, sales, and competition from newer veterinary clinics that recently entered the market
While profitable, the company needed to make some much-needed investments in order to continue serving the community at the desired level
With the current situation, the business had stalled and was missing out on opportunities to grow
THE SOLUTION
Launched a new investment strategy and remodeled/expanded the facility
Crafted an aggressive marketing plan & outsourced implementation to local firm with animal health expertise
Purchased state-of-the-art ordering system for food, products, and prescriptions
Trained 22 employees on communications, performance, and customer service
THE RESULT
Improvements increased number of clientele and improved repeat customers by 32%
Went from $3.3M in revenue to $4.2M in first year after reinvestment
Company now has a balanced approach, is more profitable, operates efficiently, and owners have time to enjoy the things they love in life