Marketing Franchisee
Marketing Franchisee
90% of Sales Opportunities Now Closing
THE CHALLENGE
Owner of a marketing franchise was going into the second year of business, was frustrated, missing sales opportunities, and not achieving desired goals
Had never been an entrepreneur, business owner, or held a leadership position before
While receiving a basic level of training from the franchise corporate office, she lacked business acumen in certain areas of business and was not comfortable selling
Was stuck in doing things “her way” mode and felt defeated at times by not being able to grow
THE SOLUTION
Determined & resolved the root issues of low confidence/self-esteem and not believing she could truly reach her potential … provided new perspectives and pathways to success
Administered DISC personality assessment and taught vital interpersonal skills needed to effectively communicate with all types of people and build lasting relationships, partnerships, etc
Provided intense sales and negotiation training
Reviewed her chaotic schedule, provided priority & time management courses, and restructured her weekly agenda to a laser focused plan with very specific goals
THE RESULT
Owner’s confidence is at highest level ever and is achieving more than she thought was possible
Now converting 90% of sales opportunities and created multiple referral partnerships that brought in 31% of new clients
Company grew an astonishing 117% and was named “Top Franchisee of Year”