When disruption happens in the market, it often shakes the confidence of sales teams, because it creates unknowns. What was working yesterday is no longer working, so now what?
- Stop thinking about the past and open your eyes to future opportunities. Automotive industry started making ventilators to supply hospitals treating COVID patients. Are you paying attention to the market or stuck in your OLD ways? Where are your opportunities?
- Rebrand your products & services to meet the new demands of consumers. A Louisville based linen company started making face masks & protective clothing and has now decided to create a new vertical in the company as a result. If you have the ability to be good at one thing, you have the ability to be good at many other things as well.
- Focus on building relationships, not selling something to someone. Always add value and you will WIN!